Unilever Indonesia partnered with Atlas to get people-based performance insights for its biggest campaign of 2016.
To promote its beauty, food, home and entertainment products in Indonesia — the most populous Muslim-majority country in the world — Unilever launched “1001 Inspirasi Ramadan”, a custom website packed with 1,001 inspiring ideas to help Indonesians mark the sacred occasion. This campaign included the distribution of branded, Ramadhan-related content, as well as digital and social advertising aimed at driving site visits and engagement.
Atlas' people-based measurement gave Unilever a new understanding of cross-device reach, ad frequency, publisher performance, audience targeting and digital paths to conversion. The campaign generated more than 1 million total conversions (page visits) and an actual reach of 45.9 million people.