Digital agency M8 specializes in helping clients create and deliver meaningful messages to high-value audiences. For an airline client, M8 created a cross-device, bi-lingual campaign intended to reach people interested in routes between the US and Latin America. Atlas’ people-based measurement demonstrated how M8’s media purchases delivered, for this airline, the high-value US Hispanic Affinity audience. Further, Atlas was able to expose the relative conversion efficiency of this interest segment.
By applying people-based measurement from Atlas, M8 could:
We always strive to verify that we are reaching our intended high-value audience niches, but with Atlas we can prove it at an unprecedented level. Atlas even told us which publishers can deliver more of this audience at a very granular scale.Jonatan Zinger, Director, Media Insights - M8