The Ad Council is a private, nonprofit organization that marshals volunteer talent from the ad industry to create and deliver critical messages to the American public. The Ad Council recently partnered with Atlas to measure a cross-publisher, cross-device campaign for Feeding America, the largest hunger-relief charity in the U.S.
People-based measurement demonstrated The Ad Council's ability to drive large-scale public awareness and support for important causes.
The Ad Council discovered demographic insights for top donor and volunteer groups, and they proved the value of marketing across environments to drive donations and volunteer signups.
Atlas' insights have enabled The Ad Council to optimize future campaigns by reallocating spend to better performing publishers, remarketing to potential donors and increasing their mobile investments.
"Using Atlas’ people-based measurement platform, we gained campaign insights that we hadn’t seen before. We now have a clearer understanding of our target audience across devices, enabling us to make more informed decisions across all of our digital channels."– Stephanie Rath, Director of Marketing, Feeding America