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NET-A-PORTER & MR PORTER

Value never goes out of style, even in the world of high fashion …

MRPORTER Logo

Their Story

MR PORTER is the online destination for premium men’s style, combining acclaimed international brands with editorial content to deliver a redefined retail experience.

MR PORTER’s parent company enlisted Atlas to measure brand awareness and Christmas campaigns totaling 140 million impressions worldwide.


Their Results

With people-based measurement, MR PORTER was finally able to prove the value of its mobile investments. Atlas measured a 60% uplift in mobile sales and a 29% increase in sales attribution overall. A full 38% of all conversions included a mobile ad or interaction along the way.

Atlas’ people-based measurement found conversion uplift for all but one publisher. Major mobile publishers that once barely made a splash with cookie-based measurement were finally able to prove their full value to MR PORTER’s media team.

The entire experience was fantastic. We were navigating multiple stakeholders — internal teams, two agencies, several publishers — all at a time when the pressure was on: the run-up to Christmas. Atlas helped us navigate all this and deliver insights ahead of schedule, with complete, all-encompassing tracking.
— Cristina Sagarduy, Group Performance Marketing Director, THE NET-A-PORTER GROUP

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