MR PORTER is the online destination for premium men’s style, combining acclaimed international brands with editorial content to deliver a redefined retail experience.
MR PORTER’s parent company enlisted Atlas to measure brand awareness and Christmas campaigns totaling 140 million impressions worldwide.
With people-based measurement, MR PORTER was finally able to prove the value of its mobile investments. Atlas measured a 60% uplift in mobile sales and a 29% increase in sales attribution overall. A full 38% of all conversions included a mobile ad or interaction along the way.
Atlas’ people-based measurement found conversion uplift for all but one publisher. Major mobile publishers that once barely made a splash with cookie-based measurement were finally able to prove their full value to MR PORTER’s media team.
“The entire experience was fantastic. We were navigating multiple stakeholders — internal teams, two agencies, several publishers — all at a time when the pressure was on: the run-up to Christmas. Atlas helped us navigate all this and deliver insights ahead of schedule, with complete, all-encompassing tracking.”
— Cristina Sagarduy, Group Performance Marketing Director, THE NET-A-PORTER GROUP