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Do Online Ads Drive In-Store Purchases?

mattressfirm

Their Story

Mattress Firm is a specialty bedding retailer with more than 3,500 retail locations across the US.

In addition to its flagship chain, Mattress Firm, the company operates Sleepy’s, Sleep Train and Sleep Experts stores throughout the country. Though Mattress Firm has maintained an online retail presence since 2011, the majority of its sales still happen in-store. With the help of its marketing agency, Merkle, the company used Atlas’ Offline Actions reporting to understand the impact of its digital ad buys on in-store sales.

Advertisers can use Atlas' people-based Offline Actions feature to upload their point-of-sale data and see the impact of their online ad spend on offline purchases, ensuring every digital marketing investment gets the credit it deserves.


Their Results

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"Prior to using Atlas, our offline visibility was minimal and directional at best. Traditional measurement solutions were fragmented and could only address some of what we were looking for. We needed a cost-effective solution with transparent, easily accessible reporting. We found Atlas to be the most comprehensive product to meet our needs." -Drake Diamond, Senior Media Specialist, Merkle

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