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Measuring Purchase Consideration & In-App Ads

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Their Story

Bouygues Telecom is a France-based mobile phone, ISP and IPTV provider that worked closely with its agency, Performics, to measure its mobile media performance across devices using Atlas' people-based marketing solutions.


Their Results

Bouygues Telecom gained valuable insights into purchase consideration windows for different products, in-app ad performance, reach, frequency, conversion attribution and more.

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“We were pleasantly surprised by our results working with Atlas. For the first time, we had visibility on the full cross-device funnel of ad-related activities leading to a business outcome. This definitely changed the way we monitor and optimize our campaigns toward the audience we are trying to convince.” — William Halgan, Commercial Director, Performics France

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