With Atlas tags, publishers help bring people-based marketing beyond Facebook to the rest of the Internet.
Atlas tags enable advertisers to extend people-based marketing across devices and browsers. Our tags are quick and easy to activate, and compatible with most websites and mobile apps. With people-based marketing, advertisers can now capture the complete path to purchase — which can lead to better results.
Gain credit for conversions associated with ads delivered on your site or app
Access new budgets tied to test and DR campaigns by enabling ROI measurement across devices
Drive better results by enabling advertisers to measure creative performance across devices
Measure ROI by attributing conversions to ads delivered on publisher sites or mobile apps
Improve ROI analyses by measuring ad exposure across devices
Optimize ad spend and creative targeting with cross-device audience insights
Eliminate wasted budget by measuring reach and frequency across devices
Atlas Publisher Tag Implementation Steps
If you haven’t yet implemented the new Atlas tags, please follow these steps to ensure they function properly with your site or app:
If you’re a web publisher, please review the Implementation Guide for Web Publishers (Download PDF)
If you’re a mobile app publisher, please review the Implementation Guide for Mobile App Publishers (Download PDF)