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Tag Management

Tags that reveal what’s really happening – even across devices.

Atlas Action Tags are simple, easy-to-add tags that can be placed across entire advertiser websites with a single click. They enable advertisers to track the events that matter to their business and understand the people behind these events.

Atlas lets advertisers:

  • Easily tag entire websites and online properties
  • Capture the events and understand the paths that lead to desired outcomes
  • Set a path for managing complex multi-source vendor tags, including those that have built up on their web pages over the years

A growing community of mobile publishers, ad networks and DSPs use Atlas Ad Tags. Learn more about these, and other partners, or apply for certification.