Marketers today navigate a complex set of options for ad serving, data management, measurement and creative to achieve their business objectives. To help marketers manage these needs seamlessly, the Atlas platform integrates with a variety of partners and technology providers to deliver streamlined solutions that are enhanced by the power of people-based measurement.
Building a broad and value-driven partner ecosystem through an open and API-enabled platform is critical for marketers. Atlas is committed to creating choice for marketers to use the platforms they want, while creating opportunities for partners to seamlessly blend people-based marketing solutions into their platforms.
Atlas creative partner integrations enhance existing workflows by programmatically sharing media plans, placements and tracking information with partners. This results in improved client experiences and faster campaign launch times. And since the integrations are seamless, there’s less risk for implementation errors that could lead to additional support overhead.
By using a Search Engine Management (SEM) tool, marketers can create paid search campaigns at scale and optimize campaigns with Atlas conversion and revenue data.
Atlas allows marketers to compare results across their media, and streamlines the workflow so that tracking is consistent across devices and media types. With Atlas, marketers can manage each section of their campaigns in the tool of their choice knowing that they will all remain seamlessly integrated throughout the process.
Video and Rich Media Partners enable marketers to utilize people-based measurement from Atlas across more creative formats. This allows marketers to manage campaigns with the tool of their choosing. With Atlas, in addition to people-based measurement on impressions and clicks, marketers can see advanced creative metrics that cookie-based tracking pixels can’t provide.
Atlas enables our clients to work with a broad array of technology providers, from companies who specialize in Ad Verification and Privacy to those who focus on Measurement and Attribution.
Our integration efforts are methodical and thoughtful. When we consider integrating with a technology provider, we consider not only their offering, but also the potential for identity signals to travel beyond our systems. We continue to work on facilitating most partner integrations in a way that doesn’t erode our identity asset.
Campaign lifecycle partners streamline digital planning, buying and reconciliation workflows. Each partner has integrated into the Atlas API set which allows agencies to plan and build media plans in their tool of choice. Media plans are pushed into Atlas for creative targeting and trafficking and partners can pull Atlas data back into their billing reconciliation systems.