- serve and deliver relevant ads to the right people across their browsers or devices;
- manage and optimize how ads are shown through our Services, such as how often you see an ad or the order of ads you see;
- measure and understand the effectiveness of ads, such as when and how you interact with the ads you see or related apps, sites, products and services;
- respect the choices you make such as opting out of receiving online behavioral ads from our Services on your browser or device;
- provide our customers or publishing partners with reports and insights regarding the effectiveness of their ads and our Services; and
- perform other business operations such as billing, research, infrastructure monitoring and performance, maintenance and fraud detection.