White Papers

People-Based Marketing: Go Behind the Buzz

By Jennifer Kattula, Head of Atlas Marketing | Our new white paper, “Behind the Buzz: People-Based Marketing Defined,” is now available to download. If you’re reading this right now, it’s safe to say you’re probably already familiar with the phrase “people-based marketing.” We’ve been hearing it a lot too, ever since Atlas debuted it at …

Making the Case for People-based Marketing

By now, we’ve all heard that using cookies alone for ad serving and measurement is flawed – they don’t work on mobile, don’t capture the whole path to purchase and overemphasize last-click attribution. We’ve entered a new marketing reality where marketers and advertisers are quickly shifting from a reliance on cookies to using the insights from …