Uncategorized

Navigating the Cross-Device Measurement Maze

Facebook’s Scott Shapiro, Head of Product Marketing, Measurement, recently joined representatives from several top media groups at the dmexco Digital Marketing Exposition and Conference to discuss the measurement challenges facing today’s marketers. You can watch the panel, “Today’s Marketing Maze: Solving the Cross-Device Problem,” below. While mobile has created undeniable convenience for consumers, it’s caused …

New Case Study: Atlas and Toyota

“People-based measurement gives us a completely different, much more relevant approach to all our analysis, findings and insights.” — Francisco Palma, Marketing Communications Manager, Toyota Spain Atlas recently partnered with Toyota and Optimedia in Spain to measure the success of a cross-device ad campaign for the Yaris that was designed to generate test drives, catalogue …

Prepare Your Ads for the Flashpocalypse!

By: Sarah Hartnett, Atlas Product Marketing Manager Over the past few years, with the global increase in mobile device usage, advertisers and agencies have gradually begun adopting HTML5. But many still haven’t made the switch yet — primarily due to a lack of industry standards, creative development knowledge and operational updates. But those still holding …