Product Updates

Increasing our Focus on Measurement

When we reintroduced Atlas to the market in 2014, we also launched “people-based marketing” — the idea that people, not cookies, should be at the center of every decision advertisers make. At the foundation of people-based marketing is accurate measurement. Advertisers need technology that accurately measures which ads effectively drive ad recall and resonance and, …

Building Towards Value with Atlas

by: Dave Jakubowski, Head of Ad Tech, Facebook Marketing pioneer John Wanamaker once famously said, “Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.” Despite the promises of the past two decades, digital still faces the same issue. Through Atlas and the people-based layer that powers it, …

In-App Conversion Measurement Now Available

Today, we’re excited to announce the next enhancement for the Atlas universal tag – that snippet of code attributing website actions to advertising campaigns. In addition to measuring page loads and call-to-action clicks, Atlas universal tags can now be used to measure in-app events such as installs, engagements or in-app purchases. Using people-based measurement, Atlas …

Meet the new Atlas

Today, we are announcing the launch of Atlas.  We’ve rebuilt Atlas from the ground up to tackle today’s marketing challenges, like reaching people across devices and bridging the gap between online impressions and offline purchases. People-based marketing People spend more time on more devices than ever before. This shift in consumer behavior has had a profound …