Case Studies

Atlas Uncovers Link Between Online Advertising and In-Store Sales

Eyewear innovator Coastal Contacts gained a new view into online and offline results when it used Atlas to clarify multi-touch customer journeys and prove that online activities trickled down to offline activity. With over 6 million customers worldwide, Coastal Contacts is the largest online retailer for eyeglasses, contact lenses and sunglasses and uses many online …