Case Studies

MINI Outruns Cookies With Atlas

How does a brand become iconic? For some, it’s all about being bold enough to take the open lane before anyone else. Famed automaker MINI has been setting the pace for small-car manufacturers since 1959. The company has maintained its iconic status by being willing to reinvent itself at every curve in the road. MINI’s …

Atlas Links Online Ads to In-Store Sales

As one of the world’s leading designer lifestyle brands, Tommy Hilfiger is committed to telling each consumer the right story — in the right place, at the right time — as a means of building the path from awareness to conversion. Driven by its long-standing passion for innovation, the company recently developed a unique European …

Atlas Connects the Dots From Impression to Purchase

Direct marketing leader Guthy-Renker — highly regarded for their innovative campaigns for Proactiv Solutions, the world’s best-selling acne treatment — recently commissioned Atlas to explore the relationship between the company’s independent investments in paid search and display. The question was simple: Does each channel drive its own purchase results separately, or do the two efforts …