Atlas Insights

Make the Most of Your Remarketing

By Xiao Zhang, Marketing Sciences Remarketing — the simple act of reengaging people who’ve already visited your site or app — is among the most reliable practices in a marketer’s toolkit. As SaleCycle recently found, remarketing campaigns delivered average order values 18.4% higher than those of direct sales in Q3 2015. But for all the …

Solving the Cross-Everything Challenge

By: Jonathan Lewis, Product Marketing Manager | While advertising is a sophisticated industry driven by skill and nuance, every individual marketer has the same essential goals: Reaching consumers wherever they are with the right marketing messages to drive conversions (purchases, registrations, app installs, video views or any other conversion event); Measuring where consumers shop — …

Introducing the Atlas Value Calculator

By: James Dailey, Head of Atlas Marketing Sciences Do you know how off-target ad delivery is impacting your business? If you’re relying solely on cookie-based marketing to deliver your message, the answer may surprise you. Today, we’re announcing the Atlas Value Calculator, an exciting new interactive tool that helps you understand how the superior accuracy …