People vs. Cookies: Estimated Delivery, Spend and Reach
Based on impressions.
Atlas could help you identify  in potential off-target delivery. That’s approximately off-target impressions.
Delivery and Spend

%

%

On Target
Off Target
Cookies could overstate your reach by up to %. That's potentially people that you didn't actually reach.
Reported reach with cookies
people

Actual Reach
Overstated Reach
Campaign
Target Audience

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