Author: Jennifer Kattula

People-Based Marketing: Go Behind the Buzz

By Jennifer Kattula, Head of Atlas Marketing | Our new white paper, “Behind the Buzz: People-Based Marketing Defined,” is now available to download. If you’re reading this right now, it’s safe to say you’re probably already familiar with the phrase “people-based marketing.” We’ve been hearing it a lot too, ever since Atlas debuted it at …

Move over 4Ps, the 4Cs have arrived

The “4Ps of Marketing” have been etched in stone since 1967, when Philip Kotler first introduced them in his book “Marketing Management.” This industry classic has graced the desks of most marketing professional since then. Historically, the 4Ps (Product, Price, Place, Promotion) provided a crucial framework for marketers, but in our modern era, the proliferation …

Lookback: Atlas | The Forum

By Jennifer Kattula, Director of Marketing, Atlas | Forum: (n) fo·rum \ˈfȯr-əm\ A medium of open discussion and the expression of ideas What do you get when you bring dozens of agency leaders, influencers and exceptional marketers together in one place? A meeting of the very best minds in advertising. On March 11 in Sydney and March …