Author: Nicole Maraschky

Real People of Atlas: Jason McHugh

In the Real People of Atlas series, we’ll introduce you to a different member of the Atlas team each month. This month …   Meet Jason McHugh, Software Developer Engineer Jason has a passion for building things and has been involved in the “maker” community for a few years. After getting his computer science degree …

Real People of Atlas: Andrew Salituri

In the Real People of Atlas series, we’ll introduce you to a different member of the Atlas team each month. This month …   Meet Andrew Salituri, Product Designer Andrew is passionate about all things creative, but he’s also a huge sports fan. Originally from Northern California, he roots shamelessly for the Giants, 49ers and …

Making the Case for People-based Marketing

By now, we’ve all heard that using cookies alone for ad serving and measurement is flawed – they don’t work on mobile, don’t capture the whole path to purchase and overemphasize last-click attribution. We’ve entered a new marketing reality where marketers and advertisers are quickly shifting from a reliance on cookies to using the insights from …

Atlas Uncovers Link Between Online Advertising and In-Store Sales

Eyewear innovator Coastal Contacts gained a new view into online and offline results when it used Atlas to clarify multi-touch customer journeys and prove that online activities trickled down to offline activity. With over 6 million customers worldwide, Coastal Contacts is the largest online retailer for eyeglasses, contact lenses and sunglasses and uses many online …