Author: Nicole Maraschky

MINI Outruns Cookies With Atlas

How does a brand become iconic? For some, it’s all about being bold enough to take the open lane before anyone else. Famed automaker MINI has been setting the pace for small-car manufacturers since 1959. The company has maintained its iconic status by being willing to reinvent itself at every curve in the road. MINI’s …

In-App Conversion Measurement Now Available

Today, we’re excited to announce the next enhancement for the Atlas universal tag – that snippet of code attributing website actions to advertising campaigns. In addition to measuring page loads and call-to-action clicks, Atlas universal tags can now be used to measure in-app events such as installs, engagements or in-app purchases. Using people-based measurement, Atlas …

Real People of Atlas: Swati Rai

In the Real People of Atlas series, we’ll introduce you to a different member of the Atlas team each month. This month … Meet Swati Rai, Client Partner, Singapore office Swati loves writing, mostly using good old-fashioned pen and paper but also on her blog, Bliss Boomerang. She enjoys traveling and street photography and tries …