Author: Erik Johnson, Head of Client Measurement

Increasing our Focus on Measurement

When we reintroduced Atlas to the market in 2014, we also launched “people-based marketing” — the idea that people, not cookies, should be at the center of every decision advertisers make. At the foundation of people-based marketing is accurate measurement. Advertisers need technology that accurately measures which ads effectively drive ad recall and resonance and, …

Meet the new Atlas

Today, we are announcing the launch of Atlas.  We’ve rebuilt Atlas from the ground up to tackle today’s marketing challenges, like reaching people across devices and bridging the gap between online impressions and offline purchases. People-based marketing People spend more time on more devices than ever before. This shift in consumer behavior has had a profound …