Author: James Dailey

Introducing the Atlas Value Calculator

By: James Dailey, Head of Atlas Marketing Sciences Do you know how off-target ad delivery is impacting your business? If you’re relying solely on cookie-based marketing to deliver your message, the answer may surprise you. Today, we’re announcing the Atlas Value Calculator, an exciting new interactive tool that helps you understand how the superior accuracy …

Atlas Links Online Ads to In-Store Sales

As one of the world’s leading designer lifestyle brands, Tommy Hilfiger is committed to telling each consumer the right story — in the right place, at the right time — as a means of building the path from awareness to conversion. Driven by its long-standing passion for innovation, the company recently developed a unique European …