Month: September 2016

Navigating the Cross-Device Measurement Maze

Facebook’s Scott Shapiro, Head of Product Marketing, Measurement, recently joined representatives from several top media groups at the dmexco Digital Marketing Exposition and Conference to discuss the measurement challenges facing today’s marketers. You can watch the panel, “Today’s Marketing Maze: Solving the Cross-Device Problem,” below. While mobile has created undeniable convenience for consumers, it’s caused …