Each month, we introduce our readers to a different member of the Atlas team. Today, we’d like you to meet Partner Manager Jay Craig…
Like everyone on the Atlas team, I’m devoted to helping our clients reach their goals and achieve the value that is important to them. I make sure our clients can integrate Atlas functions with the services of their other technology partners that provide best-of-breed products like ad verification, surveys and measurement. When we release new products, such as video ads, I work with publishers to make sure our ad tags are certified to run on their sites. My ultimate goal is to help clients seamlessly launch and track their campaigns by establishing and maintaining relationships and integrations with our partners.
I’ve been with Atlas for 16 years. I started in the business with Avenue A (now Razorfish) when they first began to build an ad server for their clients. The Atlas division was created when we decided to open up to other agencies and direct advertisers. I’ve been with Atlas through the dot-com bubble, the acquisition by Microsoft and the subsequent acquisition by Facebook a few years ago.
What interests you most about working in ad tech?
The industry is constantly evolving and there’s always something new to learn. This can be daunting and energizing at the same time, but it keeps me interested and moving forward.
Do you have a favorite hobby?
I’ve sung in choirs since I was in elementary school. It’s the one hobby that I’ve actively maintained all this time, though I’ve rotated in other activities like skiing, soccer and running as well. I’ve sung with a vocal ensemble here in Seattle for 20 years. We specialize in performing 19th-21st century a cappella choral music, and actively encourage and commission new choral compositions from professional and student composers.
What’s one thing that inspires you?
I love to travel with my wife and our two daughters. Whether travelling locally or to another country, it gives us a chance to relax, experience different cultures and recharge. On a trip to Spain and Portugal last year, we spent several days touring the museums, galleries and shops in Madrid; stayed in a winery in the Douro Valley; and cheered as my wife raced in a duathlon as part of Team USA in a small town in northern Spain. It was a fantastic trip.
And if you could change one thing about the marketing industry, what would it be?
I love how Facebook is leading the charge in digital marketing to focus on reaching people and measuring ad effectiveness based on real business objectives. So much time is spent on the details. I like that we help with the big picture.