Each month, we like to introduce our readers to a different member of the Atlas team. Today, we’d like you to meet…
Annie Wolfson, Event and Industry Relations Marketing Lead
Hi Annie! Thanks for taking the time to chat with us today. Let’s start with your role here at Atlas. What can you tell us about “event and industry marketing”?
I work with our Sales and Product teams to build a global event plan that helps us engage with awesome people in our industry and those we hope to partner with. The best part of my job is working with the brilliant and passionate people who help amplify our message through events and speaking engagements at big international events such as Cannes Creativity Festival, Web Summit, Advertising Week and many more.
What a cool position to be in. I’m guessing this job keeps you on the road quite a lot …
It certainly does, but that suits me just fine — I live for travel and exploration. Being immersed in different cultures, sights, smells and history grounds me and is incredibly fulfilling. Running event marketing and industry relations for the ad tech team at Facebook is incredibly challenging but totally rewarding.
What interests you most about working in ad tech?
The ad tech ecosystem is so complex that it can sometimes seem overwhelming even for people like me who work here. This gives me a sense of empathy for the advertisers, publishers and agencies trying to make sense of it all — and motivates me to present solutions that are as clear as possible.
As someone who has worked in advertising for a while now, I can tell you that bridging the gap between creativity and reliable, accurate technology is where this industry is headed. And I do believe that Facebook’s family of apps and services is leading the way. Atlas provides accurate measurement across devices, based on actions and insights from real people. If you’re a marketing geek like me and you’re trying to figure out how the industry can be improved to build better experiences for audiences, I think the need for Atlas becomes pretty clear.
How did you wind up working in ad tech? And if you weren’t here, where do you think you’d be?
If I wasn’t doing this, I’d probably be working for another forward-thinking, people-focused company — or perhaps at an animal rescue. I am a huge dog person and I love all animals, which is why I’m also a vegetarian.
I started my marketing career in the beauty industry. Having been a makeup artist by trade with a B.A. in Communication from USC, marketing for beauty just felt right at the time. Through the course of several amazing jobs — and getting to meet and work with many wonderfully talented people — I landed an incredible job at Facebook in 2011. I am inspired by passionate people and thankful that at Facebook we are surrounded by so many. I’m also inspired by the work Mark and Priscilla are doing for children all over the world and the work Facebook is doing with Internet.org.
Tell us one thing people might be surprised to learn about you.
I wanted to be a professional singer until the age of 22! I wrote and produced an album at one point and still feel incredibly proud of that accomplishment. I did, however, eventually realize during the process that I was not cut out for the music industry. I’m very happy where I am now.
Is there anything else you’d like to share today?
I try to live my life by a few simple principles: be mindful, be humble and always be your authentic self. These ideas have always served me well. I’m happy to be at a place in my life where the people around me accept me for who I really am, and I wish the same for everyone reading this.