Month: January 2016

Make the Most of Your Remarketing

By Xiao Zhang, Marketing Sciences Remarketing — the simple act of reengaging people who’ve already visited your site or app — is among the most reliable practices in a marketer’s toolkit. As SaleCycle recently found, remarketing campaigns delivered average order values 18.4% higher than those of direct sales in Q3 2015. But for all the …

MINI Outruns Cookies With Atlas

How does a brand become iconic? For some, it’s all about being bold enough to take the open lane before anyone else. Famed automaker MINI has been setting the pace for small-car manufacturers since 1959. The company has maintained its iconic status by being willing to reinvent itself at every curve in the road. MINI’s …