By: Jennifer Kattula, Head of Ad Tech Marketing |
Advertisers have asked us recently to dig deeper into what makes the Atlas approach to people-based marketing so unique. To that end, I’m pleased to share our new white paper, “More Than a Catchphrase: How Atlas Makes People-Based Marketing a Reality.”
Here’s an overview of the topics we explore:
• Discover how Atlas leverages Facebook’s cross-device footprint (950 million people and growing) to make people-based marketing a reality
• Get answers to the questions that matter most: How can you be sure you’re reaching the right audience? And how can you reach people across multiple devices, browsers, apps and publishers?
• Explore results from real Atlas clients, including Live Nation, Tommy Hilfiger, Guthy-Renker and Estée Lauder
• Learn why relevant ad content is the forward-thinking solution to inspiring conversion and building loyalty for your brand
• Find out how our recently launched Atlas Value Calculator can help you better understand the benefit of marketing to people instead of using cookies alone
When we say people-based marketing should be “more than a catchphrase,” we mean it. Download the new white paper today and get the practical insights you need to take your marketing to the next level.