Each month, we introduce our readers to a different member of the Atlas team. This month, we’d like you to meet…
Elissa Heiner, Client Partner
Elissa is a Client Partner on the Sales team, which puts her in touch with companies of all sizes. She’s been with Atlas for ten years, having followed the company from aQuantive to Microsoft, and now finally, to Facebook. Read on for more about Elissa and all the great work she does for us in our Seattle office.
Hi Elissa! What is your professional experience and background?
I attended college at the University of Notre Dame. Afterwards, I spent a few years working in Chicago — prolonging the college experience in the grand tradition of many other ND grads — before moving back to the Seattle area, where I’m originally from.
What interests you most about working in ad tech?
I’m proud to be part of a team that’s responsible for driving such significant measurement improvements across the entire industry.
How do you see Atlas doing this?
Atlas Classic was entirely cookie-based, and this made sense during a time when the average person had only a desktop computer. Back then, one cookie did essentially equal one person. But this didn’t last. With laptops, smartphones, tablets and more now widely in use, a single desktop machine represents only a fraction of a person’s complete device engagement. Enter Facebook. Atlas now has access to Facebook’s unmatched accuracy, cross-device persistence and scale. This makes it easier than ever for a brand to tell a tailored story to a person as that individual moves across all their devices. Sorry, cookies!
What do you do for fun?
When I’m not at work, you’ll find me spending time with my husband and our two young sons. My husband is an Ironman triathlete, so many of our family outings are very active — a family swim or a family run/ride: grown ups on foot and boys on bikes. I also love Zumba! Unfortunately, I don’t have an ounce of grace in my body, but I make up for it in hustle and attitude. This means I’m usually the smiling person flailing in the front row.