By Scott Shapiro, Head of Ad Tech Ecosystem
Facebook’s head of Ad Tech, Brian Boland, just shared a fantastic post on his page regarding his views on “open” vs. “closed” ecosystems in ad tech. It’s an important piece that highlights the value Atlas and Facebook can provide for advertisers, publishers and agencies, and I strongly urge you to review it.
Which solution is better? And which has the potential to create the best experience for your audience? Brian outlines problems with both schools of thought, and makes recommendations for the future based on his years of experience in the industry.