Month: September 2015

Introducing the Atlas Value Calculator

By: James Dailey, Head of Atlas Marketing Sciences Do you know how off-target ad delivery is impacting your business? If you’re relying solely on cookie-based marketing to deliver your message, the answer may surprise you. Today, we’re announcing the Atlas Value Calculator, an exciting new interactive tool that helps you understand how the superior accuracy …

Prepare Your Ads for the Flashpocalypse!

By: Sarah Hartnett, Atlas Product Marketing Manager Over the past few years, with the global increase in mobile device usage, advertisers and agencies have gradually begun adopting HTML5. But many still haven’t made the switch yet — primarily due to a lack of industry standards, creative development knowledge and operational updates. But those still holding …

In-App Conversion Measurement Now Available

Today, we’re excited to announce the next enhancement for the Atlas universal tag – that snippet of code attributing website actions to advertising campaigns. In addition to measuring page loads and call-to-action clicks, Atlas universal tags can now be used to measure in-app events such as installs, engagements or in-app purchases. Using people-based measurement, Atlas …