Month: July 2015

Atlas Connects the Dots From Impression to Purchase

Direct marketing leader Guthy-Renker — highly regarded for their innovative campaigns for Proactiv Solutions, the world’s best-selling acne treatment — recently commissioned Atlas to explore the relationship between the company’s independent investments in paid search and display. The question was simple: Does each channel drive its own purchase results separately, or do the two efforts …

Atlas Best Practices: Universal Tags

By Nick Rivano – Atlas Product Marketing Manager | Welcome to the next post in the Atlas Best Practices blog series. If you haven’t checked out our previous posts on creative concepts and custom parameters yet, make sure you give them a read. This series is designed to help our customers get the most out …

Real People of Atlas: Francesco Sommariva

Each month, we introduce our readers to a different member of the Atlas team. This month … Meet Francesco Sommariva, Agency Partner, London Office While he works closely with our agency partners, Francesco doesn’t consider himself an “ordinary salesman” — he’s more of a listener than a talker when it comes to interfacing with clients. …