Month: May 2015

People-Based Marketing: Go Behind the Buzz

By Jennifer Kattula, Head of Atlas Marketing | Our new white paper, “Behind the Buzz: People-Based Marketing Defined,” is now available to download. If you’re reading this right now, it’s safe to say you’re probably already familiar with the phrase “people-based marketing.” We’ve been hearing it a lot too, ever since Atlas debuted it at …

Move over 4Ps, the 4Cs have arrived

The “4Ps of Marketing” have been etched in stone since 1967, when Philip Kotler first introduced them in his book “Marketing Management.” This industry classic has graced the desks of most marketing professional since then. Historically, the 4Ps (Product, Price, Place, Promotion) provided a crucial framework for marketers, but in our modern era, the proliferation …

Real People of Atlas: Bill Leonhardt

In the Real People of Atlas series, we’ll introduce you to a different member of the Atlas team each month. This month … Meet Bill Leonhardt, Atlas Partner Manager Bill enjoys just about any sport, from watching college football to playing competitive volleyball. He prefers playing indoor volleyball to sand though that’s purely based on …