Dominique Delport, Global Managing Director Havas Media Group, adds: “Havas Media Group has spent the last 15 years investing in market leading data driven solutions through its Artemis proprietary data platform. This partnership, coupled with our clients’ data, will enable us to find out how people are interacting with brands and then purchasing products as they travel across devices. We have been working with the Atlas team now since June 2014 and are delighted that we have partnered with a platform that can take our analysis beyond previously limiting cookie based offers. It will allow us to filter, clean and manage data with unprecedented granularity. This relationship with Atlas, including our participation as a member of the Atlas Product Council, will enable us to offer best in class, tech neutral solutions for our clients”.
The partnership takes effect immediately, and the work to migrate some of Havas Media Group’s current clients to the Atlas platform is underway.