Atlas Uncovers Link Between Online Advertising and In-Store Sales

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Eyewear innovator Coastal Contacts gained a new view into online and offline results when it used Atlas to clarify multi-touch customer journeys and prove that online activities trickled down to offline activity. With over 6 million customers worldwide, Coastal Contacts is the largest online retailer for eyeglasses, contact lenses and sunglasses and uses many online advertising channels to reach its customers.

 

By using people-based measurement, Coastal Contacts was able to:

  • Discover the direct connection between online influence and in-store purchases
  • Understand the actual age and gender breakdowns of both its online and offline buyers
  • Make better optimization decisions to ensure ads intended for new buyers aren’t served to existing customers
  • Target a high-value audience with new relevance to increase offline conversions

 

People-based measurement from Atlas let Coastal Contacts see a clear connection between its online advertising and its in-store sales, illuminating new paths to conversion that cookies alone could never have revealed.

 

Identity data gives advertisers 20/20 vision for ad serving or tracking. Atlas offers clarity into the whole picture of ad campaigns for on and offline conversions.
Braden Hoeppner, CMO at Coastal Contacts

Learn more about the Coastal Contacts case study or check out our other Atlas success stories.
http://www.coastal.com/