Taking the first step to embrace change can be daunting, but when the benefits and rewards are clear, it’s easier to make the leap forward. A valued Atlas client, 1-800-Flowers, took just such a step this month becoming the first client to migrate to the new Atlas ad serving and measurement platform.
Atlas re-launched at Advertising Week and introduced the benefits of people-based marketing to the industry. Since we built Atlas from the ground up to help marketers reach real people with real results, we were excited to finally share that functionality with clients.
1-800-Flowers saw their first campaigns go live within days of starting the migration process, and in less than a month, their full suite of display campaigns was active. Now that migration is complete, we’re looking forward to working together to prove the value of people-based marketing in solving their cross-device problems, measuring the true impact of their ad spend and understanding their customers’ purchase journeys.
“We are thrilled to work with Atlas, and it has been a smooth transition for us. We look forward to our relationship with Atlas and learning great insight on how we can best serve our customers.”
— Craig Shiffrin, Director, Online Marketing, 1-800-Flowers.com
Over the coming months, we’ll continue to share migration success stories as more Atlas clients take the step toward embracing new technology and realizing the value of people-based marketing.