Universal Action Tag
|Website development does not always support fast-paced media buying decisions. These days, there are many technologies which require more pixels on an advertiser’s site, for things like optimization or data collection. But implementing tags from multiple technologies on a site has never been easy: it’s time consuming, and is dependent on development cycles. |
Furthermore, how do you know when the pixels you’re implementing are safe? That you understand how the data that’s being collected is used? If those technologies abide by industry best practices?
Our Universal Action Tag (UAT) program aims to solve those problems.
Universal Action Tags enable Atlas clients to add tracking pixels from ad networks, publishers, or other vendors to Atlas action tags that are already placed on advertiser websites – without needing to make changes to website code.
The UAT eliminates the need for retagging advertiser web pages to implement pixels.
- Deduplicated Conversion Tracking
Atlas calculates a single conversion across publishers for impressions and clicks run on approved network CPA buys, eliminating redundant cross-network or cross-channel conversions.
- Cost Efficiency for Advertisers
Atlas will not charge advertisers ad serving fees for CPA campaigns running on UAT Partner Networks—so you can run the millions of impressions necessary for the network to optimize, but still collect all the data you need to truly understand how your campaign is performing and apply attribution analysis.
The UAT enables effective optimization on network buys within the Atlas Media Console.
All network partners have signed safe data use terms with Microsoft—you can rest easy knowing that our partners are first vetted for their digital data and privacy practices.
If you'd like to become part of the UAT program, download the required evaluation forms here.
UAT Network Evaluation Template
Questions about the UAT program should be directed to:
Asia Pacific: UATAPAC@microsoft.com
Profile and technical questions should be directed to:
Customer Support, U.S.: firstname.lastname@example.org
Customer Support, EMEA: email@example.com
Customer Support, Asia Pacific: firstname.lastname@example.org
Log in to your Media Console account.
Log in to your Client Center account.