Predict long-term inventory availability accurately
Trying to forecast long term inventory correctly can be one of the most difficult things a publisher has to do. Too many inventory forecasting tools today are stymied by the limitations of a 30 to 60 day prediction model, and even then they don’t take factors like seasonality, previous trends, or other key preceding historical data into account. And, what happens when a forecast is inaccurate? Publishers are forced into costly make-goods or wind up with an excess of unsold inventory, both of which result in lost revenue.
With Microsoft’s Inventory Manager, businesses are able to introduce new levels of accuracy and precision up to 14 months out, approach advertiser commitments with greater accountability, and change inventory management from an operational necessity into a true competitive advantage. Inventory Manager uses a differentiated, proprietary algorithmic approach to forecasting future supply that protects revenue by minimizing the risks associated with under and overselling. Inventory Manager includes nuanced past trends in its analysis, provides confidence level assessments and predictions, and uses a simple, role-based reporting interface to help you make long term inventory plans on a granular level. And knowing more details about the future of your business can definitely help your business strategy, right?
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