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Atlas Advanced Analytics - Overview 

We are pleased to offer a flexible, diverse collection of in-depth reports so you can tap into powerful metrics and optimize your media, creative and websites and make the smart marketing decisions you’ve been dreaming about.

Choose from among these analyses:

  • Creative Optimization Advisor – Optimize your placements to show the right ads in the right places.
  • Advanced Reach & Frequency Reporting – Go beyond the standard reach and frequency reports and get granular at the site, placement and creative levels.
  • Optimal Frequency Analysis – Pinpoint the frequency that delivers the highest conversion rate, and target your most profitable frequency — the best balance of efficiency and yield.
  • Time-to-Convert Analysis – Examine the impact that different conversion windows have on the number of conversions you receive. See how results would change if you adjusted your conversion window.
  • Geographic Performance Analysis – View impression, click and conversion activity by country, region or zip code. Double-check the publisher delivery of geo-targeted campaigns, or compare your online impact with your offline marketing efforts.
  • Campaign Builder – See how overlap across channels, sites and placements impacts conversion rates.
  • Daypart Performance Analysis – Measure how impressions, clicks and conversions fluctuate throughout the day to make the most of your targeting efforts.
  • Keyword Path Analysis – Uncover search behavior patterns to show which keywords drive prospects into and through your sales funnel.
  • Search & Display Synergy Analysis – Understand how your conversions get a boost when you combine display ads with your paid search and identify the best opportunities to maximize it.
  • Custom Research – Work with our analysts to build custom analyses to answer your most pressing questions about campaign performance.

Want to learn more? Download the Atlas Advanced Analytics fact sheet.

Still need more information? Please contact us.

 

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