Atlas gives advertisers the next-generation tools they need to analyze and understand even the most complex campaigns. With performance views spanning demographics, to device usage, Atlas harnesses people-based information to help advertisers rethink and optimize campaign results.
With unparalleled views into attribution, multi-device usage, reach and ad placement overlap, Atlas leverages people – not cookies alone – to give advertisers new clarity and accuracy as they measure results.
Atlas delivers answers to the big questions that have challenged advertisers in the past. It sees through the complexity of today’s digital reality, even crossing over into the real world to power new marketing opportunities – and results.