We’re thrilled to announce that as of yesterday, April 25th 2011, Atlas offers certified Conversion, Click, Action and Impression data four (4) times each business day in MyReports.
We understand that decisions need to be made quickly, and that Atlas clients around the globe need updated data that maps to their working day – not just at 9 a.m. US Eastern time. With certified Atlas data available four times per business day, we believe our clients will be in a better position to optimize and update their campaigns, and to drive stronger results from their media spend.
- For users on US Eastern time, certified Atlas data will be available at 9 a.m., 3 p.m., 9 p.m., and 3 a.m.
- For those on GMT, we have certified Atlas data at 08:00, 14:00, 20:00, and 02:00.
- And for those on US Pacific time, fresh certified Atlas data will be ready at 6 a.m., noon, 6 p.m., and midnight.
These changes are now in effect for all users of the Atlas Media Console and do not require that users update or edit their MyReports settings – refreshed data will simply now be available four times each business day.