Atlas Sale to Facebook Final

Lori Goode
Posted on 04/26/13

We’re happy to report that Atlas is now officially part of Facebook!

After we announced that Microsoft reached a definitive agreement for Facebook to buy the Atlas business, the Atlas team had the opportunity to meet with customers and partners across the globe to gather initial feedback on the future opportunity for Atlas. These conversations were extremely valuable, and we walked away from those engagements with a renewed energy around solving critical industry challenges. Well, the time has come to start planning for the future.

Beginning Monday, April 29th, the Atlas team will begin operating under Facebook. We firmly believe that this relationship with Facebook will give us the ability to provide better insights to marketers while still protecting their privacy and the integrity of their data. Our plan is that Facebook will continue to keep Atlas neutral and unbiased towards any publisher, including FB inventory. We want to assure all our clients that Facebook's commitment to transparency, control, and accountability has not changed.  In keeping with those commitments, we prepared a simplified Atlas privacy policy, which starts from the provisions contained in the existing Atlas privacy policy, and includes updates to reflect Facebook's ownership of Atlas.  You can find the new privacy policy here.

We are so excited to roll up our sleeves and redefine the future of Atlas, not only by improving the user interface and marketer tools with the goal of making Atlas the most effective, intuitive, and powerful ad serving and measurement business in the industry, but also in uncovering unique differentiators under Facebook. 


Lori Goode

Connect with Microsoft Atlas Solutions on Twitter @AtlasAdvertiser | Connect with Atlas Solutions on Facebook Atlas on Facebook

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