A New Look for Atlas

Next week marks Atlas’ one-year anniversary at Facebook. It’s been a big year for us. We’ve made dozens of updates to the services we provide advertisers, and announced partnerships with Innovid, Flite, and Microsoft Advertising. We’ve formed a new Insights team, dedicated to understanding—and working to solve—some of your biggest challenges in measuring ad performance. …

Atlas Insights Series: It’s about people, not cookies

Device proliferation, cookie churn, and cookie blocking collectively degrade the quality of cookie-based advertising measurement. As a result, cookie-based metrics are increasingly distorted and misleading. Several industry players are attempting to address the cookie’s shortcomings by pairing or outright replacing cookies with more-persistent indicators of identity. The Atlas-Facebook relationship takes this to a new level, …

Atlas Partner Alliance: A New Program

As an ad serving and measurement platform, it’s critical that Atlas captures all of the relevant information advertisers need to make their marketing budgets most effective. This insight is particularly crucial as advertisers continue to invest in rich, immersive and engaging experiences across screens. They want access to the best new technologies, but not at …

Updates to Atlas Privacy Policy

Facebook acquired Atlas last year, and since then we have been outlining the direction of our business. Given this and the continuing shift to mobile, we are updating our privacy policy to reflect how Atlas can work with other companies, including Facebook, to help marketers serve and measure the impact of their ads across the …

Introducing the Atlas Insights Series

The world of online advertising is complex and always changing. Against this backdrop of constant evolution, marketers are still trying to answer the most basic question: does my advertising work? At Atlas, our goal is to bring scientific rigor to this problem and enable more transparency, accuracy, and accountability in online advertising. We’ve recently formed …