Audience Messaging
We've been witnessing a fundamental shift in media strategy and buying toward thinking and planning around audiences: how to find your target audience, where to find it, and how to deliver the most relevant and impactful messaging to increase marketing effectiveness.
Atlas's Audience Messaging not only provides the ability to deliver relevant messages based on segments like geography, connection speed, time of day and re-messaging (even on specific extended data values, if you wish), it also features the introduction of a layer that has created a true differentiator in the marketplace: ProfilePlus.
ProfilePlus connects Audience Messaging with the Microsoft Audience Intelligence stack. Consider building a typical audience in Atlas comprised of multiple attributes, and then adding a layer of Microsoft profile data, such as age and gender, or even Bing search re-messaging data (U.S. only) on top of that. Then consider increased controls over your audiences — across publishers, and even across campaigns — with the ability to frequency cap not only ads, but also the number of times you deliver any ads to specific audiences.
That's the power of Audience Messaging.
Download the C-date Atlas Audience Messaging case study
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