We've been witnessing a fundamental shift in media strategy and buying toward thinking and planning around audiences: how to find your target audience, where to find it, and how to deliver the most relevant and impactful messaging to increase marketing effectiveness.
Atlas's Audience Messaging provides the ability to deliver relevant messages based on segments like geography, connection speed, time of day and re-messaging (even on specific extended data values, if you wish). You also have increased controls over your audiences — across publishers, and even across campaigns — with the ability to frequency cap not only ads, but also the number of times you deliver any ads to specific audiences.
That's the power of Audience Messaging.
Download the C-date Atlas Audience Messaging case study