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From Our Blog

People-Based Marketing: Go Behind the Buzz

Jennifer Kattula

By Jennifer Kattula, Head of Atlas Marketing | Our new white paper, “Behind the Buzz: People-Based Marketing Defined,” is now available to download. If you’re reading this right now, it’s safe to say you’re probably already familiar with the phrase “people-based marketing.” We’ve been hearing it a lot too, ever since Atlas debuted it at …


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