Meet the new Atlas

Bringing the power of real people to ad serving and measurement.

Atlas helps you reach your business objectives


Understand the real actions audiences take, even as they move between devices.

Online to Offline

See the relationship between online campaigns and in-store conversions with new clarity.

Prove Real Results

Illuminate and understand customer journeys with more accuracy and impact than ever before.

From Our Blog

Messenger Uses Atlas to Help People Say Anything Better

James Dailey

Facebook wanted to gauge the success of their recent marketing campaign for Messenger aimed at helping people say anything better. With Atlas, the Messenger team was able to understand the performance of the mobile-only and in-app components of their campaign and how successful they were at reaching their target audience of people ages 18–49 off …

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