Meet the new Atlas

Bringing the power of real people to ad serving and measurement.

Atlas helps you reach your business objectives.

From Our Blog

Explaining Facebook’s recent advertising technology updates.


We launched Atlas in September 2014 to help marketers more accurately reach their target audiences online and measure the effectiveness of their campaigns. We’re updating Atlas’ privacy policy to better explain how Atlas works and how information from third parties is used to improve the relevance of ads people see. Read more here.

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